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Local SEO

  • Search Engines have become a critical decision making tool.
  • There are well over 10 billion unique searches done each month
  • Over 40% of have a local Intent - Customers want to find doctors, lawyers, restaurants, plumbers, real-estate specialist, etc in their local area.
  • These customers are very close to the decision making process
  • If Customers Cannot find you online - you have Lost Business
  • The potential to attract new customers via local search is huge
  • Being present in Local Search Results is Not a Option anymore.

CUSTOMERS and SEARCH ENGINES

Users
  • User's local search may include a subject matter keyword coupled with a locality parameter.
  • For example "pizza 01752" , "Pizza in Marlboro, MA","Awesome Pizza, Marlboro", etc.
Search Engines
  • Moreover if you just Type in "Pizza" in you area - Google will show you a map of Pizza restaurants in your area.
  • Google guesses your location based on your IP and displays local restaurants.
  • Reference - Google Blog : Google Becomes More Local

TELEZENT LOCAL SEO PROCESS

1 Telezent can help you in your Local SEO process.
2 We will first determine the right Keywords for your business. This process is called Keyword research.
3 Then we do competition analysis to find out details about why your customers are ranking high
  • Keywords they are using
  • Links they are getting
4 We research domain specific and location specific directories/websites.
5 Then we do On-Page Optimization (Optimizing the content of your site in order to give you a chance to match these keyword searches)
6 Put a business's address and phone number on all their site's pages.
7 Use the hCard microformat as a component of local search engine optimization.
8 Submit your website information to major and local as shown below
  • Directories
  • Local Search Engines
  • Internet Yellow Pages
  • Meta Search Engines
  • Data Providers
  • Blog Listings

Local SEO Resource