QR Code – Mobile Landing Pages
What are QR Codes ?
QR Codes are 2-D barcode that stores data in both directions and can be scanned to be decoded. A 2D barcode reader app is required to decode the encoded information.
- Text
- Hyperlink
- Telephone number
- SMS message
- Email (Send message)
- Google Map
- Social Media Profile
- And more
QR codes allow advertisements, signage, and brochures, posters -even clothing or billboards – to direct users to mobile landing pages. These mobile landing pages are can be custom designed and can contain detailed information, videos, images and engage users. This coupling between print and web via mobile is very important for marketing efforts today.
Mobile Landing Pages
QR codes commonly link to hyperlinks and by using link shortening services like bit.ly and goo.gl you can automatically generate a QR code for sharing your shortened links. It is important to have a mobile optimized landing page for your QR codes. Many marketers make the mistake of directing users to their desktop website – which may not render properly on smartphones. A mobile friendly landing page should be
Simple |
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| Your visitors are on the go – and are looking to find the most important information quickly. The QR code landing page must be easy to navigate and must have a clear and bold “Call-To-Action”. | |
No Information Overload |
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| He QR Code mobile landing page is not a website – it is just a online flyer with digital media explaining the respective product/event/service. So it is a good best practice to put only the relevant information there. | |
Social Integration |
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| Make it easy for users to share the mobile landing page using Facebook / Twitter | |
Integration |
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| Your QR Code Mobile Landing page should not be a solo entity. It should provide links to your mobile and desktop websites. | |
SEO Advantage |
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| Create static page URLs for your mobile landing pages and SEO optimize them. | |
Telezent can help you create a professional looking mobile landing pages. Contact us today.