Your customers are mobile and they expect your business to have mobile optimized website.
Mobile Advantage |
| 1 |
Consumers are using their mobile phones for
- Finding nearby entities like restaurants, auto repair, parks, hospitals, etc
- Product research decisions
- Saving money via coupons
- Product price comparison while in store
- News
- Social - connecting with family and friends
|
| 2 |
Your customers can find you on the go - anywhere/anytime
- Standing in line
- Walking in a park
- Waiting at the airport
- Sitting in a Taxi
- In a competitors store
|
| 3 |
Mobile users are one step closer to making a purchase decision |
| 4 |
Social Integration - users can share your business details via mobile on
This is great for social marketing
|
| 5 |
Mobile websites are accessible on all internet enabled devices - so your business is always in the palm of your customers |
|
Your customers expect you to have a mobile presence. A mobile website generates trust in the mobile world.
A user on the go needing immediate and complete information will always turn to his mobile device. |
Statistics
Here are some key highlight from a
Holiday Mobile Shopping Study by InMobi
- Price comparison shopping on mobile devices will more than double to 45%, up from 22% in 2010
- 29% of mobile users will use mobile devices to learn about new products or services, and 27% will use their phone when making a purchasing decision
- 15% of shoppers will use their mobile device to make a purchase on their device while in a store
| Information likely to be researched from mobile |
% of mobile users |
| Updates on sales and promotions |
31% |
| Local store hours and directions |
27% |
| Product information and availability |
26% |
| Product photos |
26% |
| Official retailer apps |
18% |
| Customer support |
17% |
